Sucheta Salgaonkar
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SEO Strategies for Lawyers | Part 2: Content Optimization
SEO Strategies for Lawyers | Part 1: Keywords
Labels: Strategy, Law Firm Marketing, Legal Technology
How to Organize Your Thoughts Before Writing
As a legal professional, you're in the business of constantly composing new writing samples - be they pleadings, speeches, client letters, or blog posts. All this writing isn't easy, especially when your goal is to finish quickly... and cover all your bases... and sway your audience... and stay within your page limit. Luckily, there are ways to improve your writing while simultaneously making the process less exhausting; the secret is planning ahead. Through strategic planning, you'll be able to convey your message in a more efficient way - which means fewer words, less time, and greater impact.
Labels: Strategy, Law Firm Marketing, Productivity
5 Easy Ways to Market Your Law Firm
Labels: Strategy, Law Firm Marketing, Productivity
5 Steps for Designing More Powerful Documents
Outsiders to the legal profession tend to believe that you as a lawyer are measured primarily by your ability to perform in court. Anybody who’s ever worked within the industry, however, realizes that your success depends just as heavily (if not more) upon your written presence. Indeed, the documents you compose should serve as your central channel for bolstering your value - both internally (within your firm and court system) and externally (to your clients). Legal documents are not simply vehicles for your thoughts and ideas; they are weapons of tremendous impact that directly affect your odds of winning a case, swaying a potential client, or becoming partner at your firm.
Read MoreLabels: Strategy, Law Firm Marketing
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