The holidays are quickly approaching, which means you most likely have a planned vacation coming up during the next 1-2 weeks. Although taking time off is a great escape and helps you mentally recharge, it can also cause unnecessary chaos if you don't take a little time to prepare for your time off. If you don't want to work during your time off (seriously, not even check your email), what better way to prepare than with an Out of Office email auto-responder!? Check out our tips, below, for OoO auto-responders that will set you up for serious vacation success:

The way you communicate greatly reflects who you are, both as an individual and as a business. Considering that email is such an essential part of the world we live in today, the last thing you want is for your clients or colleagues to feel confused and aggravated every time they correspond with you. That said, if your firm is looking to keep your email etiquette in check, here are 9 professional email tips that will help:

A smart law firm marketer knows that a carefully developed marketing campaign can not only put your business in front of the right customers, but it can generate a long-lasting buzz that leaves people talking for weeks and months to come. Conversely, a poorly-executed campaign can quickly turn into a major time and resource suck, costing your firm thousands of dollars in easy-to-avoid mistakes. For the savvy law firm marketer who's looking to take their campaigns to the next level, keep on reading for the top 6 marketing mistakes that are draining your budget, fast:

If you're feeling lost in your career, or simply want to take your professional life to the next level, developing a relationship with a mentor is one of the best ways to get real-world advice from someone who has already navigated the course you're currently on. Whenever you're ready to take the plunge, here are 5 tried-and-true tips for finding a mentor (and what to ask when you do):

There’s so much data that flows in through analytics measuring systems, but how do you know which data actually matters? Typically, overworked marketers tend to pay attention solely to web analytics (such as page views) and, although those numbers are important, they’re just not an effective measurement of your marketing efforts. That said, it’s time to throw out everything you know about measuring traffic to your website or blog, because we’re about to talk dirty details of measurements that matter.