There’s so much data that flows in through analytics measuring systems, but how do you know which data actually matters? Typically, overworked marketers tend to pay attention solely to web analytics (such as page views) and, although those numbers are important, they’re just not an effective measurement of your marketing efforts. That said, it’s time to throw out everything you know about measuring traffic to your website or blog, because we’re about to talk dirty details of measurements that matter.

If you're not an avid user of Facebook on your mobile phone, you may not have noticed the updated look of the Facebook profile. These updates include the ability to upload a video 'profile picture,' a 100-character bio, a space to showcase up to 5 featured photos, and the option to highlight select personal details (such as your work experience), all of which are public, regardless of your profile's privacy restrictions. Although the changes aren't unique to the mobile version of Facebook (yep, they're visible on desktop, too), they're definitely featured more prominently when mobile users scroll through your profile.

Before you develop your firm’s marketing strategy, it’s important to consider the different options that are available to you. In general, there are three major types of marketing: paid, earned, and owned. Alone, none of these avenues really have the ability to drive business in a big way. Together? These three types of media combine to create a powerful trifecta of digital marketing magic.

With cooler days on the horizon, it's starting to feel incredibly tempting to just drop everything and head somewhere tropical to soak up the last bit of summer, isn't it? Well, before you book any last-minute plane tickets, let's take some time to talk shop.

Never heard of a TED Talk before? Well, what I'm about to share with you might just change your life in a big way.