Before you develop your firm’s marketing strategy, it’s important to consider the different options that are available to you. In general, there are three major types of marketing: paid, earned, and owned. Alone, none of these avenues really have the ability to drive business in a big way. Together? These three types of media combine to create a powerful trifecta of digital marketing magic.

Surprisingly (or not), blogging has become one of the most important parts of social media and digital marketing for all kinds of businesses. In fact, 46% of people read blogs more than once a day and 82% of marketers who blog daily have acquired a customer using their blog. That said, if you don’t have one already, your firm absolutely needs a blog.

Here’s how you can get the most out of the time you spend blogging:

Do you know anyone who doesn't take to the Internet in order to make a decision? Whether it's somewhere to eat, a new pair of shoes, or - you guessed it - choosing a lawyer, the Internet is a completely normal part of the modern decision-making process. Optimizing your presence on the Internet is just the tip of the iceberg when it comes to using search engine and social media marketing to acquire new clients!