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Thursday, September 24, 2015

Paid vs. Owned vs. Earned Media: Everything You Need to Know

Before you develop your firm’s marketing strategy, it’s important to consider the different options that are available to you. In general, there are three major types of marketing: paid, earned, and owned. Alone, none of these avenues really have the ability to drive business in a big way. Together? These three types of media combine to create a powerful trifecta of digital marketing magic.

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Posted by Marissa Vessels on Thursday September 24, 2015 1 Comment

Labels: Law Firm Marketing

Monday, July 13, 2015

Law Firm Blogging Best Practices

Surprisingly (or not), blogging has become one of the most important parts of social media and digital marketing for all kinds of businesses. In fact, 46% of people read blogs more than once a day and 82% of marketers who blog daily have acquired a customer using their blog. That said, if you don’t have one already, your firm absolutely needs a blog.

Here’s how you can get the most out of the time you spend blogging:

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Posted by Marissa Vessels on Monday July 13, 2015 0 Comments

Labels: Strategy, Law Firm Marketing

Tuesday, February 17, 2015

3 Reasons You Need a Blog to Get More Clients

Do you know anyone who doesn't take to the Internet in order to make a decision? Whether it's somewhere to eat, a new pair of shoes, or - you guessed it - choosing a lawyer, the Internet is a completely normal part of the modern decision-making process. Optimizing your presence on the Internet is just the tip of the iceberg when it comes to using search engine and social media marketing to acquire new clients!

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Posted by Marissa Vessels on Tuesday February 17, 2015 0 Comments

Labels: Law Firm Marketing

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