Gone are the days where law firms can gain new clients simply by producing good work. Of course, being a stellar lawyer with a respected reputation is a key factor, but legal marketing is becoming more and more of a necessity when it comes to keeping the client stream flowing.

There's no denying that MerusCase does a stellar job when it comes to matter management for attorneys and law firms, but what about marketing teams? For many law firms - both big and small - marketing is a critical part of maintaining a steady stream of clients and helping the firm to grow, so it just makes sense that MerusCase should be able to support those efforts.

A smart law firm marketer knows that a carefully developed marketing campaign can not only put your business in front of the right customers, but it can generate a long-lasting buzz that leaves people talking for weeks and months to come. Conversely, a poorly-executed campaign can quickly turn into a major time and resource suck, costing your firm thousands of dollars in easy-to-avoid mistakes. For the savvy law firm marketer who's looking to take their campaigns to the next level, keep on reading for the top 6 marketing mistakes that are draining your budget, fast:

There’s so much data that flows in through analytics measuring systems, but how do you know which data actually matters? Typically, overworked marketers tend to pay attention solely to web analytics (such as page views) and, although those numbers are important, they’re just not an effective measurement of your marketing efforts. That said, it’s time to throw out everything you know about measuring traffic to your website or blog, because we’re about to talk dirty details of measurements that matter.

If you're not an avid user of Facebook on your mobile phone, you may not have noticed the updated look of the Facebook profile. These updates include the ability to upload a video 'profile picture,' a 100-character bio, a space to showcase up to 5 featured photos, and the option to highlight select personal details (such as your work experience), all of which are public, regardless of your profile's privacy restrictions. Although the changes aren't unique to the mobile version of Facebook (yep, they're visible on desktop, too), they're definitely featured more prominently when mobile users scroll through your profile.