Client Acquisition & Retention 101
With cooler days on the horizon, it's starting to feel incredibly tempting to just drop everything and head somewhere tropical to soak up the last bit of summer, isn't it? Well, before you book any last-minute plane tickets, let's take some time to talk shop.
Read MoreMaking Mobile-Friendly Websites That Will Get Your Law Practice Seen
Google recently announced a new change in its algorithm that ranks mobile-friendly websites higher in search results. What does this mean for your law practice? It means you need to optimize your website to be mobile-friendly and you need to do it now. It also means that new opportunities will open to communicate with potential clients by creating an interactive experience through a sleek, user-friendly mobile interface.
Read MoreLabels: Strategy, Smartphone/Tablet
How to Make Time for Social Media
A frequent question I get is, “How do you make time to write blog posts and be active on social media?” My only response is to say, “I make time for the things that are important to me.”
Read MoreHow to Create a High Performance Law Firm Culture
Office culture can truly make or break the success of a business - especially in an industry like law, where work can be high in both pressure and intensity. The tricky thing about culture is that it's not something that can simply be talked about; it's something that needs to be created. Oftentimes, this enigmatic idea of culture can feel hard to pin down but, in reality, it just exists.
Read MoreLaw Firm Blogging Best Practices
Surprisingly (or not), blogging has become one of the most important parts of social media and digital marketing for all kinds of businesses. In fact, 46% of people read blogs more than once a day and 82% of marketers who blog daily have acquired a customer using their blog. That said, if you don’t have one already, your firm absolutely needs a blog.
Here’s how you can get the most out of the time you spend blogging:
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