Nobody wakes up in the morning and decides that it would be a good idea to research criminal defense attorneys. The average person will never need a criminal defense attorney, nor will they spend time shopping around for the best one in their free time. From a marketing perspective, that’s a daunting scenario — advertising services that aren’t used regularly, yet absolutely necessary if the need arises. So how can you stand out at a moment’s notice, and with little to no brand loyalty? 

For any relationship to be successful, you need solid communication. For attorneys and clients alike, an open line of communication is even more important — it could mean the difference in the outcome of a case. 

Happy New Year from everyone here at MerusCase! We’re all looking forward to a fantastic 2021 with our customers, and we hope you’re just as ready as we are to tackle the challenges of these next 12 months.