In a fast-paced and increasingly busy world, one simple tool has helped us all manage our lives — the humble calendar. The calendar as we know it today comes in many shapes, sizes, and can even serve different functions. We have calendars hung on our walls, sheets of paper printed on our desks, countless apps on our phones — keeping track of our dates and responsibilities helps us maintain control of our day-to-day lives.

Like most organizations across the world, our entire business infrastructure was upended overnight in March of 2020. With teams spread out across the country, we sent everyone home in the name of safety and equipped them to work from home within 48 hours. While 2020 was full of many challenges for our organization, we learned a lot about our team and how we work well together. 

Nobody wakes up in the morning and decides that it would be a good idea to research criminal defense attorneys. The average person will never need a criminal defense attorney, nor will they spend time shopping around for the best one in their free time. From a marketing perspective, that’s a daunting scenario — advertising services that aren’t used regularly, yet absolutely necessary if the need arises. So how can you stand out at a moment’s notice, and with little to no brand loyalty? 

For any relationship to be successful, you need solid communication. For attorneys and clients alike, an open line of communication is even more important — it could mean the difference in the outcome of a case. 

Happy New Year from everyone here at MerusCase! We’re all looking forward to a fantastic 2021 with our customers, and we hope you’re just as ready as we are to tackle the challenges of these next 12 months.